The three golden rules
1. Put time and effort into planning
2. Don’t skimp on the budget
3. Don’t write it yourself or use crap photos
Who’d have thought it?
With all this brilliant online content, smart websites, addictive social media platforms, viral videos, and groovy games, apps and gizmos, guess what’s hot again.
It’s the trusty old company brochure.
There’s something about holding a high quality piece of print with beautiful paper stock, glorious photography, wonderful typography and elegant copywriting.
But only if it’s done properly.
Let the Word Dept do your brochure copywriting
It’s the showcase for your company.
So the last thing you want is bad grammar and spelling, a boring style or waffly corporate gobbledygook.
So don’t be tempted to do it yourself.
Good brochure copywriting from the Word Dept will tell your company story.
Outline your vision.
Strengthen your brand.
Gain you respect in your industry.
And subtly sell your products or services.
It will also command the attention of your customers or clients.
In fact, a high quality company brochure is also one of the most flexible marketing tools around.
You can target high rollers and people who don’t want to go online or can’t be reached there.
You can take them to exhibitions and conferences and give them out to visitors.
Your sales team can hand them out to hand out to prospects.
Or you can just scatter them around coffee tables in reception and breakout rooms in your offices.
They just look so damn sexy.