1. Make them read it now
2. Make it worth reading
3. Make it regular
Loads of businesses produce company newsletters and most of them are pretty awful.
Stories about Barry’s 50 years of service.
A charity raffle which raised £54.23.
And a teambuilding away-day where they all look like they’d rather be having a colonoscopy.
But it doesn’t have to be this way.
With creativity, writing skills and commercial nous, an e-newsletter can be a hardworking communication and sales tool for any business.
E-newsletters can do so much for you:
Inspire staff and keep them in the loop
Build relationships inside and outside the business
Support new product launches
Promote worthy campaigns and demonstrate your corporate values
Impress shareholders and prospective buyers
Sell your products and services
So what’s the secret of a great e-newsletter?
Think newspaper.
Think intriguing headlines and great intros that make people want to read your stories – right now.
Every story I write will be easy to read and take in, and include links to your website.
And it will be in your corporate tone of voice.
In fact, this is one of the biggest challenges of pulling together e-newsletter copy. The raw content comes from different people in different departments often in different countries.
Some of them don’t speak English. Nor do the overseas staff.
But I’ll make it all consistent, all readable and all on brand. Every time.
All you have to do is commit to the e-newsletter and keep on doing it.