Five reasons why it’s madness not to use a freelance copywriter
If you’re just starting out in business, or you’re a small company and you’re trying to become a big company, you’ll know two things.
Great copywriting and content are vital in helping to build up your brand, your business and your bottom line
There’s a lot of copy and content to write! Your website. Your social media posts. Your weekly blogs. Your leaflets and flyers. Your ad in the local press. Your mailers. Your press releases
Nevertheless, you’re still not sure you need a freelance copywriter. So here are five reasons why you’d be mad not to hire one.
1. You’re not the best person to write it all
You love your business or the company you work for and are passionate about making it a success. But that’s the problem.
You’re just too close to it. Ask anyone to tell you their good and bad points and they’ll struggle. The same goes for your business. You know it inside and out, but this makes it harder for you to explain it to someone who knows nothing about it. It’s also really hard for you to be objective.
But a freelance copywriter will look at your company with fresh eyes, and talk about you and your products and services in a powerful, persuasive way that draws people to you.
Don’t forget, just because you can use a pair of scissors, doesn’t mean you should cut your own hair.
2. You get better value for money
OK, so you need a copywriter. Why not just go to an advertising, design or digital agency who all employ copywriters?
Firstly, because a freelance copywriter is running their own business.
They live or die on doing great work for their clients - or they don’t pay the mortgage. So they’ll go above and beyond to make sure you’re happy. Full-time agency copywriters don’t have this incentive because they always get paid. In fact, many are just 9 to 5ers who do the work and go home.
There’s a flip side to this too. Many agencies outsource their copy and content writing to freelancer copywriters and then mark up the price you pay. So why not just cut out the middleman and go straight to the freelance copywriter? You’ll get the same great copy and content - but much pay less for it.
3. Your copy will work better
It’s just writing isn’t it? Everyone can write. You write emails to your clients and suppliers. You could probably knock out something on social media or a very basic ad or flyer. But copywriters do this for a living every day. They are really good and fast and reliable.
And copywriting’s different from any other kind of writing. If you don’t have the talent and years of experience, you simply won’t have the skill to write powerful sentences that persuade people to buy from you. And you’re not going to get a website and marketing materials that build your brand and bring in business - business that will pay for the cost of hiring a freelance copywriter many, many times over.
4. Your business won’t look amateurish
You must never, ever, ever have mistakes in your copy or content. Spelling howlers. Poor grammar. Bad English. It looks unprofessional. It puts customers off and it makes clients think you’re a bunch of amateurs. It can even be picked up by Google and hurt your search engine ranking.
So if you’re not sure about apostrophes (and many people aren’t) or you mix up your ‘there’, their’ and ‘they’re’, contact a UK freelance copywriter today. They’ll even proof read their work afterwards to make sure nothing slips through.
5. You won’t have to worry about Google
These days, it’s all about your website and getting a good ranking on Google and all the search engines. So you need to know about H1 headlines, alt tags, Meta data, SERP, long tail keywords and much more.
Why? Because these are all key parts of SEO or Search Engine Optimisation. This is how you get the search engines to rank your website and attract the people who are looking for a business like yours.
If all this is gobbledygook to you, you need to hire a good UK freelance SEO copywriter to write your website copy and blogs. He or she will make sure that your web copy and content pleases the search engines, gets you customers and sells your products or services. Job done.
Convinced? Contact the Word Dept today for a free, no-obligation chat. Or call 07966 196706 or email jamie@worddept.com now.