The three golden rules
1. Don’t just stick your brochure on there
2. Don’t write it yourself
3. Don’t copy anyone else’s website
Website copy is completely different to offline copy.
For starters, people online have an attention span of nanoseconds.
They dart around, scanning pages quickly, picking up information from headers, subheads, captions and highlighted snippets of copy.
Use the Word Dept’s website copywriting services
At the Word Dept, we get this.
My web content is fast, punchy and benefit-packed.
It’s written in simple English using words that people use every day. With no jargon, buzzwords or plain old BS.
It’s easy to read with short sentences, short paragraphs and a simple structure.
This makes information easy to find. And action easy to take.
It’s also written in your tone of voice using your brand language.
To make it easy for you, I’m happy to work with your web designers and developers to thrash out the site map, structure, navigation and design.
One last thing, or rather two things.
Don’t try and do it yourself or get someone in-house to cobble something together. Everyone will know, especially your customers.
And don’t ask me to copy your competitor’s website copy and change it slightly.
Yes, it happens.