What difference can a freelance copywriter make to your UK business?

These days, more and more companies are choosing to do their own copywriting and content writing. It might seem like a smart idea as it can certainly save money to keep these activities in-house. 

However, copy and content writing are both highly skilled, and if they’re carried out by an amateur it will look amateurish and will damage your company’s brand. So here’s why you should always give your copywriting and content projects to an experienced freelance copywriter

First of all, writing isn’t easy. You may have dabbled yourself, or have someone in your company who’s written a few social media posts. But writing copy or content is very different. So if you want high quality writing for ads, brochures, leaflets and mail packs, or content for websites, emails, web banners, blogs and social media, hire a professional. They can help your business in so many ways.

They’re more flexible

The services of an experienced freelance copywriter can be turned on and off like a tap. They can work for you for a couple of hours or a couple of weeks. They can work on freelance copywriting jobs with long deadlines or on rush jobs needed overnight. And the best thing is, you only pay for their time when you need them. If you hire a full-time writer and your business goes quiet, you have to keep paying them. That’s why start-up businesses and small companies really benefit from hiring freelancers.

They're cheaper than in-house employees

You only pay for freelance copy and content writers when you hire them. Better still, you don’t have to pay any expensive company perks like a car, health insurance, company pension benefits, gym membership and so on. You simply pay for their time when you need it.

They free up your time

There’s another reason why you shouldn’t write your own copy or content. If you’re not a professional copywriter, it can take you ages. You’ll need to look at what your competitors are doing, do some keyword research and pull it all together – on top of trying to run your business. What’s more, it can be very difficult writing about your own business. An experienced UK freelance copywriter will be impartial and objective and will choose the very best way to describe your company and its benefits.

They give you more choice

In short, you can pick and choose. You can hire a local writer or someone thousands of miles away. You can hire a specialist – a freelance UK SEO copywriter, an email copywriter London, a UK advertising copywriter, a website copywriter Yorkshire and so on. You can give all of your work to one writer or spread it around. It’s entirely up to you.

They do more than just copywriting

Experienced freelance copywriters aren't just writers. The best ones have often had many years in the business and offer a wider range of copywriting services. They might be experts in digital marketing, product naming, PR, blogging, social media, strapline writing, newsletters or case studies.

These are just a handful of the ways a freelance copywriter can help you build your business. To find out how copywriting and content services from the Word Dept can help drive your business forward, call 07966 196706, email jamie@worddept.com or use the Contact Form.