ADS OF THE DAY: Victoria & Albert Museum

Lovely long copy campaign for the V&A written by an old copywriting colleague of mine, Charles Hendley.

We worked together at Wilsons in Manchester in 1981 before both being fired.

(It happened a lot there, 68 creatives once in one year.)

A few years later, we met up again in London, me working at Ogilvy & Mather Direct, Charles at Saatchi & Saatchi.

From there he went on to Bartle Bogle Hegarty and at both agencies picked up a hatful of D&ADs.

Top writer and a great bloke.

This campaign was D&AD Wood Pencil winner in the Cross-Track Poster category in 1990.

Copywriter: Charles Hendley
Art director: Victoria Taylor
Photographer: Darren Rees
Typographer: Jeff Merrells
Agency: Saatchi & Saatchi