AD OF THE DAY: Pirelli

Yeah, I’m a copywriter.

But I do have a soft spot for a really stonking shot that doesn’t need any copy.

Just a headline as good as this.

Carl Lewis being brave helps too.

He was a US track and field athlete who won nine Olympic golds, one Olympic silver and 8 world championships between 1979 and 1996.

Many athletes back then or now wouldn’t have had the balls.

He looks powerful. He was magnificent. The ad’s awesome.

The photography by renowned US portrait photographer, Annie Leibovitz is iconic.

So good, it won the Cannes Lion in 1995.
 
Client: Pirelli Tyres
Agency: Y&R London
Copywriter: Ewan Patterson
Art Director: Graeme Norways
Photographer: Annie Leibovitz