AD OF THE DAY: Volvo

Did you see my Citroen post about safety?

The image was of a tyre driving over a broken whisky bottle.

I said that Citroen’s approach to safety in this ad was bold and visceral.

Unlike Abbott Mead Vickers’ more conservative safety-focused campaigns.

I was wrong. They're not all conservative.

I’d forgotten about this beauty.

So good it won the D&AD Wood Pencil for Press Advertising, Consumer Magazines Colour in 1992.
 
Client: Volvo
Agency: Abbott Mead Vickers BBDO Limited
Copywriter: Robert Campbell
Art Director: Mark Roalfe
Typographer: Joe Hoza