INEO LIFE | WHITE PAPER COPYWRITING

Ineo Life is a workforce performance business that helps individuals, teams and companies to achieve change in and beyond the workplace.

The UK economic landscape has been changing for years. Businesses and organisations have had to meet these challenges and adapt just to keep going. As the new ways of working become normalised, Ineo Life help employees thrive and develop in the rapidly evolving world of work.

Just as important, they help young people and their employers who are navigating the future of work. To do this, they developed the GROW programme designed for early careers employees. It blends learning and coaching and helps develop the right skills for boosting self-confidence and self-esteem.

The white paper I was asked to write was aimed at employers with Generation Z team members. It was created to help them understand the unique challenges Gen Z employees face, what motivates them in their careers and what they need from their employers to support them in their careers.