RSPCA | PRESS ADVERTISING AND SOCIAL MEDIA COPYWRITING

I was chuffed to help out an agency in Derby with heart-tugging headlines and copywriting for a pet adoption campaign for the RSPCA. The ads and posters support the work of the Abbey Street Animal Rehoming Centre in the city and encourage people to Adopt not Shop.

Basically, they wanted to say that if you’re thinking of getting a pet, it doesn't have to be a cute kitten, puppy or baby rabbit from a pet shop.

There are thousands of deserving animals of all shapes and sizes that need loving homes, in RSPCA shelters all over the UK. Just go and have a browse, and who knows who you might end up taking home....

This inspired my campaign idea of the animals adopting the humans, which happened with me and my cat Cleo. These are the ads which appeared on Facebook and Twitter, and there were also ads in local press. The whole campaign featured the hashtag #CareForDifferent.

If you’re looking for a loyal companion who really needs a loving home, go to www.rspcaderby.org.uk.

Or go to the RSPCA Derby Facebook page.